AI+ Marketing

Master AI-driven marketing strategies and tools. This certification covers AI applications in customer segmentation, campaign optimization, generative AI for content, personalized journeys, and marketing analytics. Learn to redesign workflows and dramatically boost engagement and conversions.

Course Curriculum

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

Understanding AI and Its Core Components
Historical Context and Evolution of AI in Marketing
AI Technologies Transforming Marketing
Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

Introduction to AI in Content Marketing
Personalization Through AI
Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

AI Integration in Social Media Marketing
Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

Introduction to AI-powered Analytics
Predictive Analytics and Consumer Behavior
Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

Ethical AI Use in Marketing
Regulatory Compliance and Standards
Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

Strategic Planning with AI
Implementation of AI in Marketing Strategies
Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

Integrating AI in Multichannel Strategies
Measuring the Effectiveness of AI-Enhanced Campaigns
Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

Understanding AI Agents
Case Studies
Hands-On Practice with AI Agents

What You'll Learn

Prerequisites

Exam Details

Duration

90 minutes

Passing Score

70% (35/50)

Format

50 multiple-choice/multiple-response questions

Delivery Method

Online via proctored exam platform (flexible scheduling)

Exam Blueprint

Introduction to Artificial Intelligence (AI) in Marketing

16%

AI-Driven Content Strategy and Personalization

12%

AI in Social Media and Email Marketing

12%

Leveraging AI for Marketing Analytics

12%

Ethical Considerations in AI Marketing

12%

Crafting an AI-Driven Marketing Strategy

12%

AI Integration in Multichannel Marketing Campaigns

12%

Optional Module: AI Agents for Marketing

12%

Who Should Take This Course

Marketing managers and directors

Digital marketing professionals

Content marketers

Growth marketers

Starting From

£160

Choose Your Format

E-Learning

£160

Instructor-Led

£790

E-Learning Includes:

8 hours of executive-level content
High-Quality Videos, E-book (PDF & Audio), and Podcasts
AI Mentor for Personalized Guidance
Quizzes, Assessments, and Course Resources
Online Proctored Exam with One Free Retake
Comprehensive Exam Study Guide
Digital certificate and badge
1-year access to all resources and updates
Tools: Microsoft Copilot, UiPath, Pega Infinity

Instructor-Led Includes:

8 hours of Instructor-Led Training (ILT)
Live trainer-guided sessions (in-person or virtual)
Interactive discussion & real-time Q&A
Hands-on practice & practical exercises
Immediate feedback from expert instructors
Team building & collaborative learning
Official certification upon completion

View Training Schedule →

Exam voucher included